Gold Rates

Business Cards

Business cards are a great way to provide your contact information. They also help establish a warm personal connection with the recipient.

Business credit cards offer the same perks as their personal counterparts but often come with higher credit limits and rewards geared for businesses. They may require a personal guarantee that holds you accountable for any debt the card issuer doesn’t collect.

Reputation

A business card with your company name, logo and phone number gives a personal touch that builds trust. The look is consistent with letterheads, memos and other marketing materials, which reinforces your brand identity.

Aside from the company information, some cards also have your name and title (for businesses that operate with a sole proprietorship), an email address, a website URL, and social media links. Including any industry organizations that you belong to is another way to add credibility to your business.

For a credit-card, you may need to provide your business tax ID number and sign a personal guarantee that holds you accountable for any debts the business can’t pay. In return, many business-related cards offer stronger rewards than consumer ones. These include cash back or travel rewards, and higher caps for spending limits.

Referrals

Referrals from existing customers are typically the most cost effective way to bring in new business, as they save you money on marketing and advertising costs. They also have a much higher retention rate than other types of leads.

If you use a referral program, make sure the design of your card is clean and simple, so that it’s easy for your customers to understand the value of their reward and incentive and where they can find more information. You should also aim to pay out rewards and incentives as quickly as possible after confirming your customer’s referral, ideally with no delay. This will boost the ‘feel good’ factor for your customers and encourage them to refer again.

Some cards, especially those specifically designed for small businesses, offer a greater variety of rewards and incentives than consumer credit cards. These may include extra rewards on specific spending categories, travel perks and additional cards for employees on the main account. However, they may also require a personal guarantee from you, making you personally liable for the debt if your company can’t pay.

Branding

Business cards are a great way to communicate your skills and brand in person. If the card recipient is impressed, they will likely pass it on to a friend or colleague looking for your services. The design of the card is important for branding; it should be a good representation of your business and convey a message that entices referrals. The card should include your name, company logo (or personal logo if you are a freelancer), phone number, email address, and website URL. It is also a good idea to include your tagline and social media links if applicable to your business.